Magic Blue (coloring food powder from spirulina algae)

No, Magic Blue is not a pure phycocyanin powder.
It is a coloring food powder made from fruits (apple) and algae (spirulina), processed exclusively with water and purely physical methods, without chemical extraction. This preserves all natural components of the raw materials.
In contrast to the selective extraction of the dye phycocyanin, Magic Blue is classified under EU law as a "coloring food" and not as a food additive (dye).

Coloring foods are fruit, vegetable, or algae concentrates with natural coloring properties. They are classified as food ingredients, not additives, and are used to naturally color foods.
Since they are produced exclusively by physical processes (e.g., pressing, concentrating, drying) without selective extraction of coloring components, they do not fall under the EU regulation on food additives.

In contrast, coloring agents are considered food additives if the coloring component, such as phycocyanin, is specifically and selectively extracted. Such isolated coloring agents require approval and an E-number in the EU and are subject to strict regulatory requirements.

Spirulina (dried Arthrospira platensis) is used as an edible raw material source for the production of PureRaw Magic Blue powder. The raw material is cultivated in specially designed growth tanks to ensure stable and controlled conditions. During the production process, water is used to support the processing, and only physical processes are employed (such as temperature and concentration). This type of processing ensures that the main pigments of spirulina (phycocyanin) are not selectively extracted and that the characteristic properties of the starting material are preserved.
The first step in the production process is similar to tea processing, where only dried spirulina is used together with cold water. The resulting mixture of spirulina and water is filtered and then further concentrated using physical methods. The pigments remain in the concentrate, along with the other valuable components that make up the aromatic properties and nutritional value of this spirulina concentrate.